Building a Digital Experience From the Ground Up

This project is protected under a non-disclosure agreement and cannot be shared publicly.

The client came to us (AIMG) with a new brand, a logo, and an established understanding of the products they wanted to bring to market, but no digital experience to support it.

I led the website design from the ground up, first learning the business, its audiences, product offering, and competitive landscape, then translating that understanding into the site architecture, visual direction, content experience, reusable design system, and final responsive website.

If you’d like to learn more about the project, process, or my role, feel free to get in touch.