Tracy Phan
I design with purpose, solve with empathy, and build experiences that make an impact.
Hi, I am Tracy
a New York-based UX/UI designer who loves turning complex problems into clear, thoughtful digital experiences.
I’m especially drawn to work where I can dig into the why, understand both the user and the business, and shape a solution from early thinking through final execution.
Currently, I design across products, websites, and digital experiences at a fast-paced agency, working closely with clients, developers, marketers, and stakeholders. My work has ranged from building new platforms and redesigning complex workflows to introducing AI-powered experiences and creating scalable systems. My background in psychology and research still influences how I work today, especially when it comes to understanding behavior, asking the right questions, and making intentional design decisions.
Outside of design, I’m a self-proclaimed serial hobbyist. I love traveling, trying new restaurants, reading, pilates, drinking an unreasonable amount of coffee, and spending time with my dog. There’s usually a new hobby or destination somewhere on my list.
The values
behind my work
Curiosity
I ask questions, dig into the why, and keep learning until I really understand the problem to ensure thoughtful decisions.
Ownership
I take initiative, carry ideas through, and care about the details from early thinking to final execution.
Clarity
I turn complex problems into thoughtful, intuitive experiences that balance user needs with business goals.
Collaboration
I believe the strongest work comes from shared context, open feedback, and close partnership across teams.