Motiv
Motiv
Motiv
A mobile app and responsive web design for job hunters seeking a personable approach.
A mobile app and responsive web design for job hunters seeking a personable approach.
A mobile app and responsive web design for job hunters seeking a personable approach.
Case Study
6 min read
10 min read
10 min read
What are we solving?
Motiv bridges the gap between job seekers and employers.
Motiv bridges the gap between job seekers and employers.
PROCESS & SCOPE
My Role
UI/UX Designer
Tools
Figma, FigJam, Zoom
Team Collaboration
Development and Stakeholders
Timeline
Jun 2023 - Jul 2023
~1 month
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
Background
Background
Background
Recent studies suggest that individuals in their 20s change jobs more frequently than other age groups, and several factors contribute to this trend. Firstly, many in their 20s are at the early stages of their careers, exploring various options to discern their long-term goals, often leading to job or industry switches. In addition, these individuals are oftentimes recently graduated and still figuring out what they want to pursue.
Recent studies suggest that individuals in their 20s change jobs more frequently than other age groups, and several factors contribute to this trend. Firstly, many in their 20s are at the early stages of their careers, exploring various options to discern their long-term goals, often leading to job or industry switches. In addition, these individuals are oftentimes recently graduated and still figuring out what they want to pursue.
Problem
Problem
Problem
People, especially new grads, have difficulty applying to relevant jobs and managing their applications during their job hunt process.
People, especially new grads, have difficulty applying to relevant jobs and managing their applications during their job hunt process.
Impact
Impact
Impact
Motiv offers features like customized profiles, introduction videos, and coffee chat scheduling. The platform addresses common frustrations by enhancing job relevancy and transparency. Users feel empowered with tools that streamline applications and create meaningful connections between job seekers and employers, making the job-seeking journey more engaging.
Motiv offers features like customized profiles, introduction videos, and coffee chat scheduling. The platform addresses common frustrations by enhancing job relevancy and transparency. Users feel empowered with tools that streamline applications and create meaningful connections between job seekers and employers, making the job-seeking journey more engaging.
Goals
Goals
Goals
Motiv's goal is to transform the job search experience for individuals in their 20s. By prioritizing a more personalized approach, the platform aims to address common frustrations by enhancing job relevancy and transparency. Motiv strives to empower users with tools that streamline applications and create meaningful connections between job seekers and employers, making the job-seeking journey more engaging and successful.
Motiv's goal is to transform the job search experience for individuals in their 20s. By prioritizing a more personalized approach, the platform aims to address common frustrations by enhancing job relevancy and transparency. Motiv strives to empower users with tools that streamline applications and create meaningful connections between job seekers and employers, making the job-seeking journey more engaging and successful.
Key Findings
Key Findings
Key Findings
I synthesized my findings using affinity mapping, uncovering key themes that emerged across user experiences:
I synthesized my findings using affinity mapping, uncovering key themes that emerged across user experiences:
I synthesized my findings using affinity mapping, uncovering key themes that emerged across user experiences:
Guiding Questions
Guiding Questions
Guiding Questions
I focused my research on understanding the challenges job seekers in their 20s face by asking:
What are the most common frustrations people experience when searching for relevant jobs?
How do their backgrounds and career stages impact their approach to job hunting?
How do they track and manage their applications?
What features or processes do they find helpful or lacking in their current experience?
I focused my research on understanding the challenges job seekers in their 20s face by asking:
What are the most common frustrations people experience when searching for relevant jobs?
How do their backgrounds and career stages impact their approach to job hunting?
How do they track and manage their applications?
What features or processes do they find helpful or lacking in their current experience?
I focused my research on understanding the challenges job seekers in their 20s face by asking:
What are the most common frustrations people experience when searching for relevant jobs?
How do their backgrounds and career stages impact their approach to job hunting?
How do they track and manage their applications?
What features or processes do they find helpful or lacking in their current experience?
Objectives
Objectives
Objectives
My goal was to gather insights that would shape a more personalized and streamlined job-seeking journey by uncovering:
Common pain points during the job search and application process
Preferred methods of discovering relevant job listings
Tools or processes that users currently use to organize applications
My goal was to gather insights that would shape a more personalized and streamlined job-seeking journey by uncovering:
• Common pain points during the job search and application process
• Preferred methods of discovering relevant job listings
• Tools or processes that users currently use to organize applications
My goal was to gather insights that would shape a more personalized and streamlined job-seeking journey by uncovering:
• Common pain points during the job search and application process
• Preferred methods of discovering relevant job listings
• Tools or processes that users currently use to organize applications
01 Research
01 Research
01 Research
Understanding the problem space.
Understanding the problem space.
Understanding the problem space.
Synthesizing for research-backed decisions.
Research Methods
Research Methods
Research Methods
To design a seamless and intuitive Training Resource Hub for ACCA, I began by identifying key pain points that were hindering member engagement. Through thorough research and analysis, I uncovered several challenges that users faced when navigating and accessing training resources. These insights laid the foundation for a streamlined, user-focused solution that addressed their needs effectively.
To design a seamless and intuitive Training Resource Hub for ACCA, I began by identifying key pain points that were hindering member engagement. Through thorough research and analysis, I uncovered several challenges that users faced when navigating and accessing training resources. These insights laid the foundation for a streamlined, user-focused solution that addressed their needs effectively.
To design a seamless and intuitive Training Resource Hub for ACCA, I began by identifying key pain points that were hindering member engagement. Through thorough research and analysis, I uncovered several challenges that users faced when navigating and accessing training resources. These insights laid the foundation for a streamlined, user-focused solution that addressed their needs effectively.
By creating an affinity map in my research process, I am better able to find commonalities when recognizing the diverse experiences of each user. This method was important in uncovering commonalities, allowing me to gain valuable insights and themes from the varied responses and behaviors of users.
By creating an affinity map in my research process, I am better able to find commonalities when recognizing the diverse experiences of each user. This method was important in uncovering commonalities, allowing me to gain valuable insights and themes from the varied responses and behaviors of users.
By creating an affinity map in my research process, I am better able to find commonalities when recognizing the diverse experiences of each user. This method was important in uncovering commonalities, allowing me to gain valuable insights and themes from the varied responses and behaviors of users.
Competitor Analysis
Competitor Analysis
Competitor Analysis
To design a seamless and intuitive Training Resource Hub for ACCA, I began by identifying key pain points that were hindering member engagement. Through thorough research and analysis, I uncovered several challenges that users faced when navigating and accessing training resources. These insights laid the foundation for a streamlined, user-focused solution that addressed their needs effectively.
To design a seamless and intuitive Training Resource Hub for ACCA, I began by identifying key pain points that were hindering member engagement. Through thorough research and analysis, I uncovered several challenges that users faced when navigating and accessing training resources. These insights laid the foundation for a streamlined, user-focused solution that addressed their needs effectively.
To design a seamless and intuitive Training Resource Hub for ACCA, I began by identifying key pain points that were hindering member engagement. Through thorough research and analysis, I uncovered several challenges that users faced when navigating and accessing training resources. These insights laid the foundation for a streamlined, user-focused solution that addressed their needs effectively.
User Personas
User Personas
User Personas
Through these insights, I crafted user personas representing job seekers in their 20s, highlighting their goals, frustrations, and needs. These personas became the foundation for building solutions that prioritized empathy and personalization in Motiv’s design.
Through these insights, I crafted user personas representing job seekers in their 20s, highlighting their goals, frustrations, and needs. These personas became the foundation for building solutions that prioritized empathy and personalization in Motiv’s design.
Through these insights, I crafted user personas representing job seekers in their 20s, highlighting their goals, frustrations, and needs. These personas became the foundation for building solutions that prioritized empathy and personalization in Motiv’s design.
02 Defining the users
Understanding the problem space.
Understanding the problem space.
Overview
Overview
Overview
With a deep understanding of user needs and frustrations, I focused on designing solutions that would:
Personalize the job search experience by aligning profiles with user preferences
Facilitate meaningful connections between job seekers and employers
Streamline application tracking and enhance transparency in the process
With a deep understanding of user needs and frustrations, I focused on designing solutions that would:
• Personalize the job search experience by aligning profiles with user preferences
• Facilitate meaningful connections between job seekers and employers
• Streamline application tracking and enhance transparency in the process
With a deep understanding of user needs and frustrations, I focused on designing solutions that would:
• Personalize the job search experience by aligning profiles with user preferences
• Facilitate meaningful connections between job seekers and employers
• Streamline application tracking and enhance transparency in the process
Task Flows & User Journeys
Task Flows & User Journeys
Task Flows & User Journeys
To ensure a seamless experience, I mapped out detailed task flows that reflected key user journeys:
Setting up a profile and receiving relevant job recommendations
Requesting and managing coffee chats with potential employers
To ensure a seamless experience, I mapped out detailed task flows that reflected key user journeys:
Setting up a profile and receiving relevant job recommendations
Requesting and managing coffee chats with potential employers
To ensure a seamless experience, I mapped out detailed task flows that reflected key user journeys:
Setting up a profile and receiving relevant job recommendations
Requesting and managing coffee chats with potential employers
03 Crafting Design SOlutions
Translating insights into action.
Translating insights into action.
Low-Fidelity Wireframes
Low-Fidelity Wireframes
Low-Fidelity Wireframes
I started by designing low-fidelity wireframes to map out the core functionality and layout. These early sketches explored user interactions with the profile setup, job recommendations, and communication features.
I started by designing low-fidelity wireframes to map out the core functionality and layout. These early sketches explored user interactions with the profile setup, job recommendations, and communication features.
I started by designing low-fidelity wireframes to map out the core functionality and layout. These early sketches explored user interactions with the profile setup, job recommendations, and communication features.
Mid-Fidelity Wireframes
Mid-Fidelity Wireframes
Mid-Fidelity Wireframes
I illustrated the primary frames in my low-fidelity prototypes. That being the preference page that tailors the dashboard, as well as the employers profile where users would be able to request a coffee chat.
I illustrated the primary frames in my low-fidelity prototypes. That being the preference page that tailors the dashboard, as well as the employers profile where users would be able to request a coffee chat.
I illustrated the primary frames in my low-fidelity prototypes. That being the preference page that tailors the dashboard, as well as the employers profile where users would be able to request a coffee chat.
High-Fidelity Wireframes
High-Fidelity Wireframes
High-Fidelity Wireframes
Using the refined wireframes, I built high-fidelity designs that aligned with Motiv’s brand identity and visual guidelines. This phase focused on creating an engaging, polished experience that balances functionality with visual appeal.
Using the refined wireframes, I built high-fidelity designs that aligned with Motiv’s brand identity and visual guidelines. This phase focused on creating an engaging, polished experience that balances functionality with visual appeal.
Using the refined wireframes, I built high-fidelity designs that aligned with Motiv’s brand identity and visual guidelines. This phase focused on creating an engaging, polished experience that balances functionality with visual appeal.
UI Components Library
UI Components Library
UI Components Library
To ensure consistency and efficiency in the high-fidelity designs, I developed a UI components library featuring:
Buttons, modals, and input fields that maintained consistent styling
Iconography and microinteractions that enhanced usability
Consistent use of typography and color to maintain a cohesive visual experience
To ensure consistency and efficiency in the high-fidelity designs, I developed a UI components library featuring:
• Buttons, modals, and input fields that maintained consistent styling
• Iconography and micro-interactions that enhanced usability
• Consistent use of typography and color to maintain a cohesive visual experience
To ensure consistency and efficiency in the high-fidelity designs, I developed a UI components library featuring:
• Buttons, modals, and input fields that maintained consistent styling
• Iconography and micro-interactions that enhanced usability
• Consistent use of typography and color to maintain a cohesive visual experience
Key Features Designed
Key Features Designed
Key Features Designed
🎥 Introduction Video
Empowers users to add a personal touch by recording a short video to showcase their skills, interests, and career goals, fostering more meaningful connections with recruiters.
☕ Coffee Chat Scheduling
Simplifies the process of requesting and managing informal virtual meetings, allowing job seekers to engage directly with potential employers.
📝 Customized Profile Setup
Tailors job recommendations by capturing user preferences during onboarding, enhancing the relevance of job listings and improving overall satisfaction.
Validating the Design with Real Users
Validating the Design with Real Users
Validating the Design with Real Users
After creating a high-fidelity prototype, I developed a usability test plan to validate whether Motiv effectively addressed users' pain points and enhanced their job-seeking journey. I aimed to assess:
How easily users could navigate core features such as profile setup, job recommendations, and coffee chat requests
Whether the introduction video feature added value and felt intuitive
How well users understood and managed their application tracking
After creating a high-fidelity prototype, I developed a usability test plan to validate whether Motiv effectively addressed users' pain points and enhanced their job-seeking journey. I aimed to assess:
• How easily users could navigate core features such as profile setup, job recommendations, and coffee chat requests
• Whether the introduction video feature added value and felt intuitive
• How well users understood and managed their application tracking
After creating a high-fidelity prototype, I developed a usability test plan to validate whether Motiv effectively addressed users' pain points and enhanced their job-seeking journey. I aimed to assess:
• How easily users could navigate core features such as profile setup, job recommendations, and coffee chat requests
• Whether the introduction video feature added value and felt intuitive
• How well users understood and managed their application tracking
Usability Testing Process
Usability Testing Process
Usability Testing Process
To ensure feedback aligned with the target demographic, I recruited participants in their 20s who were actively seeking jobs or had recently undergone a job search. To further validate the improvements, I conducted a feedback session with a recruiting expert who provided insights from the employer's perspective.
To ensure feedback aligned with the target demographic, I recruited participants in their 20s who were actively seeking jobs or had recently undergone a job search. To further validate the improvements, I conducted a feedback session with a recruiting expert who provided insights from the employer's perspective.
To ensure feedback aligned with the target demographic, I recruited participants in their 20s who were actively seeking jobs or had recently undergone a job search. To further validate the improvements, I conducted a feedback session with a recruiting expert who provided insights from the employer's perspective.
Usability Test Findings
Usability Test Findings
Usability Test Findings
All tested users expressed interest in using Motiv for job seeking and connecting with employers. They also found the job listings and profile information to be highly relevant and informative.
All tested users expressed interest in using Motiv for job seeking and connecting with employers. They also found the job listings and profile information to be highly relevant and informative.
All tested users expressed interest in using Motiv for job seeking and connecting with employers. They also found the job listings and profile information to be highly relevant and informative.
04 Usability Testing & Refinement
But that’s not the end... it’s time to test.
But that’s not the end... it’s time to test.
Revisions & Final Designs
Revisions & Final Designs
Revisions & Final Designs
After multiple iterations and refinements, I delivered a high-fidelity prototype that encapsulated Motiv’s vision:
Customized Profile Setup: Personalized job recommendations based on user preferences and career goals.
Introduction Video Feature: A dynamic way for users to showcase their personality and stand out to recruiters.
Coffee Chat Scheduling: An intuitive interface that fosters meaningful connections between job seekers and employers.
After multiple iterations and refinements, I delivered a high-fidelity prototype that encapsulated Motiv’s vision:
• Customized Profile Setup: Personalized job recommendations based on user preferences and career goals.
• Introduction Video Feature: A dynamic way for users to showcase their personality and stand out to recruiters.
• Coffee Chat Scheduling: An intuitive interface that fosters meaningful connections between job seekers and employers.
After multiple iterations and refinements, I delivered a high-fidelity prototype that encapsulated Motiv’s vision:
• Customized Profile Setup: Personalized job recommendations based on user preferences and career goals.
• Introduction Video Feature: A dynamic way for users to showcase their personality and stand out to recruiters.
• Coffee Chat Scheduling: An intuitive interface that fosters meaningful connections between job seekers and employers.
Personal Reflection
Personal Reflection
Personal Reflection
Working on Motiv was a deeply meaningful experience. I resonated with the challenges users faced in the job search process, which fueled my commitment to designing solutions that truly addressed their frustrations. Connecting with participants during research and testing highlighted the human stories behind the data, reinforcing the importance of empathy in my design process.
The best part of my experience was the meaningful connections I formed with participants during the research and testing stages. Empathizing with their experiences brought a personal touch to the entire process
Working on Motiv was a deeply meaningful experience. I resonated with the challenges users faced in the job search process, which fueled my commitment to designing solutions that truly addressed their frustrations. Connecting with participants during research and testing highlighted the human stories behind the data, reinforcing the importance of empathy in my design process.
The best part of my experience was the meaningful connections I formed with participants during the research and testing stages. Empathizing with their experiences brought a personal touch to the entire process
Working on Motiv was a deeply meaningful experience. I resonated with the challenges users faced in the job search process, which fueled my commitment to designing solutions that truly addressed their frustrations. Connecting with participants during research and testing highlighted the human stories behind the data, reinforcing the importance of empathy in my design process.
The best part of my experience was the meaningful connections I formed with participants during the research and testing stages. Empathizing with their experiences brought a personal touch to the entire process
Explore the Final Prototype
Explore the Final Prototype
Explore the Final Prototype
Give the prototype a spin and find your dream job! 🚀💼
Give the prototype a spin and find your dream job! 🚀💼
Give the prototype a spin and find your dream job! 🚀💼
05 Final Prototype & Impact
Bringing it all together.
Bringing it all together.
